Our StoryWhat it means to be Real.
“It doesn’t happen all at once, You become. It takes a long time. That’s why it doesn’t happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.”
- The Velveteen Rabbit
We believe that Real
is rare.
Founded in 2019, Realentless began with a quest to pursue and reflect what is truly Real. Realentless is based on the children’s story, The Velveteen Rabbit by Margery Williams. The story is about a stuffed rabbit who has a deep desire to become Real through the love of his owner. In this story, Real (with a capital R) is talking about realness on a whole new and deeper level.
We think you’re incredible.
(actually we know)
Realentless started as a simple idea, to be authentic and represent truth in everything we do. Now, it’s become an entire state of mind, a lifestyle and ultimately, a brand. Being Real is not about being perfect and polished, but it’s about how our imperfections can be transformed when they are integrated and fully accepted. We hope when you wear our garments, it inspires you to always pursue what is Real and love one another, as well as ourselves, no matter what we may face. Once you are real, you can’t become unreal again. It lasts for always.
Romans 12:9
